PRCH Award for SESAME
Our loyalty program in shopping malls with PRCH award
Sesame is a unique motivational and loyalty program, all functionality of which is based on a simple and intuitive mobile application. It is available free of charge on google play online stores and the App Store. The main goal of the program was to support tenants' long-term turnover in eight centers from the Portfolio of Nepi Rockcastle (Alfa Centrum in Bialystok, Bonarka City Center in Krakow, Focus Mall Piotrków Trybunalski, Focus Mall Zielona Góra, Wołomin Gallery, Platan in Zabrze, Pogoria in Dąbrowa Górnicza, Solaris Center in Opole). It is also a response to the increasing level of mobility of Polish consumers. With the help of a few simple functionalities, the program, by rewarding for your purchases, gives you the opportunity m.in influence the frequency of visits and the value of your shopping cart. Collecting points, monitoring your account balance and available rewards not only increases traffic in the app itself, but is also an additional emotional shopping experience that binds the bond between the gallery and the Customer. Thanks to the mechanism used, we receive a powerful dose of knowledge about our customers, because the analytical capabilities of the mobile application allow to collect information about its users. The functionality of the application is deliberately limited to the basic functions used by the user, so that customers of different age groups can more easily find themselves in it. You are not saturated with information that you are not interested in. In it he finds exactly what he is looking for!